As the creative director of Alias Design in San Francisco, Marc Caposino has built a reputation for successfully marketing many civic projects in the Bay area. As an example, the Alameda County sustainability program benefited from Marc Caposino’s expertise in promoting environmental issues.
Alameda County’s program received several recent accolades. Green Fleet magazine designated the county’s service vehicles as the 17th greenest fleet in North America. The award cited the fleet’s fuel savings and low emissions, education on sustainability, and employee participation.
The county’s retrofitting of streetlights earned recognition from the Association of Bay Area Governments with a Growing Smarter Together Award for the Public Works Agency’s replacement of 7,000 sodium streetlights with LED (light emitting diode) lights. Several factors made the LEDs a better choice for illumination, and the agency saves $180,000 a year while reducing energy consumption by 1.7 million kilowatt hours. LED lights last longer than conventional lights, and this reduces maintenance costs. Additionally, the lights do not employ hazardous substances such as mercury and lead. Finally, the LED streetlights create enhanced visibility at night.