Reasons to Take a Creative Writing Course

Marc Caposino, the communication and marketing director at Seamon Corporation, has more than two decades of experience overseeing comprehensive public relations and marketing campaigns. Prior to the start of his career, Marc Caposino studied creative writing at California State University, Long Beach.

There are a number of unexpected benefits to be had from taking a creative writing course in college. Creative writers regularly engage in discussions on diction and word choice without the formality of a public speaking or speech writing course. In this way, individuals who study creative writing explore their personal approach to language and communication and learn to appreciate careful word placement and effective sentence structure.

For business students, a creative writing course teaches the importance of details. In today’s world people are often obsessed with the big picture, or the final outcome, without paying attention to crucial contributing factors. Hills Like White Elephants by Ernest Hemmingway is one of the most widely anthologized works of short fiction and a frequent topic of discussion in creative writing courses, despite consisting of less than 1,500 words. Study of minimalist literature like this conveys the benefits of brevity and being concise. Lastly, creative writing teachers support work that is passionate and truthful. Regardless of the career an individual intends to pursue, dedication to technique and commitment to sincerity are necessary for success.


Developing Small Business in San Francisco

Currently the communication and marketing director for Seamon Corporation in Greenbelt, Maryland, Marc Caposino previously created a number of publicity campaigns for the City of San Francisco. Among Marc Caposino’s clients in that city was the Small Business Commission, for which he made several speaking appearances.

The commission recently adapted a four-part strategy for its mission of attracting and maintaining small business in the area. These goals include making the permitting process more efficient, tracking the commission’s performance, improving outreach to small businesses, and representing interests for small businesses at the public policy level.

In particular, the commission, through its subsidiary department, the Office of Small Business, strives to make a concerted effort to assist small businesses in crucial areas. These initiatives include improving the agencies’ website to facilitate obtaining demographic information and online forms. The office also plans to make it easier for business persons to reach the right help among the city’s bureaucracies.

The strategic plan further calls for the office to proactively expand its visibility at special events and work together more often with other city departments.

Alameda County California Makes Strides in Sustainability

As the creative director of Alias Design in San Francisco, Marc Caposino has built a reputation for successfully marketing many civic projects in the Bay area. As an example, the Alameda County sustainability program benefited from Marc Caposino’s expertise in promoting environmental issues.

Alameda County’s program received several recent accolades. Green Fleet magazine designated the county’s service vehicles as the 17th greenest fleet in North America. The award cited the fleet’s fuel savings and low emissions, education on sustainability, and employee participation.

The county’s retrofitting of streetlights earned recognition from the Association of Bay Area Governments with a Growing Smarter Together Award for the Public Works Agency’s replacement of 7,000 sodium streetlights with LED (light emitting diode) lights. Several factors made the LEDs a better choice for illumination, and the agency saves $180,000 a year while reducing energy consumption by 1.7 million kilowatt hours. LED lights last longer than conventional lights, and this reduces maintenance costs. Additionally, the lights do not employ hazardous substances such as mercury and lead. Finally, the LED streetlights create enhanced visibility at night.

San Francisco Bicycle Coalition’s Road Safety Educational Program

Media strategist Marc Caposino supports a number of charitable causes in the San Francisco community. As an advocate for public transportation, Marc Caposino is deeply involved in the San Francisco Bicycle Coalition (SFBC).

SFBC is one of the most prominent bicycle advocacy groups in the country. Aside from championing bicyclists’ rights, the coalition also promotes bicycle education among the public. The coalition regularly offers classes that teach road safety and proper riding techniques to children and adults. These free classes can be attended by bikers of all skill levels. Since its inception, the program has benefited nearly 5,000 bicycle riders in the city.

Those who are interested in helping out with the coalition’s cause can donate to the SFBC Education Fund. This fund supports the majority of SFBC’s safety education programs as well some of the organization’s civic-focused events like Bike to Work Day and the Good Roads Campaign.

The San Francisco Bicycle Coalition

Marc Caposino is a marketing expert and creative director with 17 years of experience working in senior-level positions. Aside from his work in media relations and marketing, Marc Caposino is also deeply involved in public service, donating and spending his time on community projects in California, including the San Francisco Bicycle Coalition.

The San Francisco Bicycle Coalition is a nonprofit organization that promotes the use of bicycles as an alternative form of transportation in the city. The coalition is located on the 10th floor of 833 Market Street. With over 12,000 members, it is among the largest and most prominent bicycle advocacy groups in the United States.

The group also promotes bicycle education by hosting free bicycle classes and publishing various biking guides. The SF Bicycle Coalition is deeply involved in the passage of the Employee Bicycle Access Bill, which is the strongest bicycle access law ever passed in the country.

Narrow the Focus When Writing a One-Act Play

The creative director at Hartmann Studios, Marc Caposino possesses nearly two decades of experience in areas ranging from marketing and advertising to project management and creative leadership. He studied English and creative writing at California State University, Long Beach, where he earned bachelor’s and master’s degrees. In his leisure time, Marc Caposino continues to enjoy creative writing, including scriptwriting.

Setting out to write a one-act play requires a slightly different approach than writing a full-length play or screenplay. Aristotle’s advice on theater includes following the unities of time, location, and action, meaning that the play involves one conflict or plot happening over the course of one day in one location. Thinking about your ideas in these terms can assist you in channeling your creativity into the limited framework suitable to a one-act play.

If you concentrate your efforts on one main character with a goal, you can employ your imagination to flesh out the conflict and characters more realistically. Although you may wish to include the events and experiences leading up to the main conflict, a stronger play begins near the climax and reveals the history of the conflict through the action.

Sunday Streets in San Francisco Follows Colombian Tradition

Marc Caposino currently serves as the creative director at Hartmann Studios in Richmond, California. Previously, he contributed extensively to the San Francisco community through his work with organizations and public agencies such as SFMTA, the Mayor’s Office, and the Department of the Environment. Marc Caposino also assisted in launching San Francisco’s Sunday Streets program.

Sunday Streets involves temporarily closing streets to traffic in order to provide people with a place to gather for recreation and community-building activities. The event takes place on various Sundays throughout the year. In addition to giving participants the opportunity for activities ranging from bicycling to dance and yoga, Sunday Streets includes informational and recreational services from health organizations and other non-profit groups.

Inaugurated in San Francisco in 2008, Sunday Streets derives its origins from a similar event in Bogotá, Colombia, known as Ciclovía, which began in 1976. The event proved so popular that it continued to expand in Bogotá throughout the following years and then spread across the world, from Japan to the Ukraine.