SFMTA’s Environmentally Friendly Features

A marketing and communications professional, Marc Caposino was an asset to the San Francisco Municipal Transportation Agency. As the company’s marketing director, Marc Caposino led the rebranding efforts of the organization’s identity, carried out community relations plans, and developed award-winning media strategies.

Following the San Francisco earthquake of 1906, the city’s publicly-owned municipal railway was born on December 28, 1912. Commonly referred to as the Muni, the railway was given a new identity as the San Francisco Municipal Transportation Agency (SFMTA) in 1999.

The SFMTA features historic streetcars, rail vehicles, cable cars, and buses that serve an estimated 700,000 passengers each day. Its fleet is among the most environmentally friendly modes of transportation as it uses electricity and biodiesel to power its vehicles. In addition, the electric fleet integrates renewable hydroelectric power from the Hetch Hetchy Dam. Other efforts implemented by the SFMTA to reduce the city’s carbon footprint include building a safer bicycle network, improving its surrounding environment to encourage walking, and installing solar-powered transit stop shelters.


The Advantages of Riding a Bike

Marc Caposino presently serves Seamon Corporation in Greenbelt, Maryland, as the company’s communication and marketing director. Marc Caposino has also worked on numerous projects in California’s Bay Area, including a promotional campaign aimed at increasing the use of public transportation and bicycles.

There are numerous advantages to riding a bicycle compared to driving a car. A cyclist exercises virtually all parts of the body, not just the legs, and an hour-long bike ride at a moderate speed can burn nearly 500 calories. About 50 percent of Americans live within 5 miles of their place of work. If they rode a bike to work, they would bike for approximately 40 minutes per day. A month of cycling to work can burn 1 pound of fat every month.

The annual maintenance fees on bikes are another attractive feature. It costs about $300 to keep a bike in good running condition every year, almost 30 times less than the maintenance costs of an automobile. Gas savings are even more impressive: If the U.S. population of drivers replaced a single, 4-mile car ride with a bike ride every week, national savings would exceed $7 billion annually. Lastly, cycling reduces the amount of carbon emissions released into the atmosphere. This, of course, helps the planet, but also provides health benefits, as cyclists inhale less CO2 than drivers.

The American Lung Association – Reducing Lung-Related Disease

Marc Caposino is communications and marketing director for Seamon Corporation, in Greenbelt, Maryland. In addition to his career in marketing and communications, Marc Caposino has been involved with a number of charitable organizations including the American Lung Association.

As the longest-standing voluntary health agency, the American Lung Association is the leading organization dedicated to fighting conditions of the lungs. Through research, education, and advocacy, the American Lung Association is a force in the campaign against lung disease, childhood asthma, lung cancer, smoking and secondhand smoke, and the flu. The group also promotes measures that foster healthy, less polluted air.

Early January saw the 50th anniversary of the Surgeon General’s recognition of the causative relationship between smoking and lung cancer, and recently the Centers for Disease Control and Prevention announced that the lung cancer rate has decreased. These statistics are due in large part to the efforts of tobacco control programs, such as those promoted by the American Lung Association. While the new statistics bring positive news that laws for smoke-free air, increased taxes on tobacco, and tobacco education are saving lives, more of these measures must be promoted to eliminate tobacco-related diseases entirely.

SFMTA Our Community Project

Marc Caposino works for Maryland’s Seamon Corporation as the communication and marketing director. Marc Caposino previously served as marketing director with the San Francisco Municipal Transportation Agency.

The San Francisco Municipal Transportation Agency (SFMTA) is comprised of a dedicated workforce that provides more than 700,000 individuals with rides every day. In the mid-2000s, the SFMTA organized an outreach campaign to demonstrate the strong work ethic of agency employees. The Our Community project included profiles of bus, train, and cable car drivers that featured the number of miles they had driven without an accident, how long they had served the city, and additional details about their personal lives. The project also included the agency’s first ever television spot as well as three unique radio commercials and a print campaign implemented throughout the city. The campaign was a resounding success, bringing an unprecedented level of respect to SFMTA drivers. The TV commercial won a local Addy award, and in 2006 Mayor Newsom recognized the successful efforts of the Our Community project.

SFMTA Manages San Francisco’s Public Transit and Parking

A graduate of California State University, Marc Caposino has proven his skills in marketing and branding. Marc Caposino’s knowledge of marketing communications has enabled him to improve the images of two major transit agencies, one of which was the SFMTA, or San Francisco Municipal Transportation Agency.

The San Francisco Municipal Transportation Agency, also referred to as the SFMTA, was first founded in 1999 by a voter proposition. The transportation agency manages San Francisco’s MUNI, or Municipal Railway, which receives over a half million passengers daily.

In addition to MUNI, the SFMTA is responsible for the activities of the city’s parking and traffic department. This part of the agency oversees the flow of traffic within the city, which includes automobiles, pedestrians, trucks, and bikes.

The department has established certain rules for streamlining San Francisco parking. For example, a carscannot stay in a parking spot for more than 72 hours. After that time, a warning is issued before the car is towed. Even if drivers have a parking permit, the rule is a standard measure. Cars parallel-parked must be no more than a foot and half from the curb and must face in the direction of the traffic flow.

How to Effectively Brand

Marc Caposino currently serves Seamon Corporation in Greenbelt, Maryland, as its communication and marketing director. Over the course of his career, Marc Caposino has worked extensively in the area of branding, helping various organizations develop new brand identities and strategies.

Brand development, sometimes called brand building or simply branding, is a complex business practice that combines elements of public relations outreach and general marketing to establish a readily identifiable personality for a product or company. There are a number of ways to execute a branding initiative. One of the most important aspects of the branding process is having a clear end game, which entails establishing a goal for how the brand should eventually be perceived. If brand strategists do not understand the company’s aspirations for the brand, there is no way they can create an effective platform that will realize the company’s goal. Moreover, one of the company’s goals for its brand name and aesthetic should be to distinguish its product or service from similar offerings made by competitors.

Persistence is just as important as having a brand goal. After the initial wave of advertisements and promotional materials hit reach the public, marketers must begin to employ new strategies while reinforcing old efforts. Only brands that evolve over time and adapt to new trends endure long enough to become truly recognizable.

Finally, branding initiatives can only be successful if they take audience reaction into account. For example, a Twitter campaign may have been intended only as a small part of a widespread branding campaign. If the public reacts strongly, however, brand strategists must embrace Twitter as a tool moving forward and conceive of new ways to use it.

Play Streets Brings Recreation into San Francisco Neighborhoods

Accomplished marketing and communications professional Marc Caposino has led a number of large-scale projects throughout his career. An active member of his community, Marc Caposino has also used his talents to help develop several community-based programs, such as Sunday Streets, a series of summer events that transform San Francisco’s streets into a large, temporary public space free of vehicles where residents can participate in biking, running, yoga, or any other physical activity.

Now in its sixth year, Sunday Streets continues to be a popular program enjoyed by thousands of individuals annually. In 2013, a new program element, Play Streets for All, was launched in an effort to extend the Sunday Streets concept into more San Francisco neighborhoods.

Incorporating many features of Sunday Streets, Play Streets events creates a temporary open space dedicated to recreation and unique local programming. Play Streets is specifically aimed at San Francisco’s youth and is designed to create recreational opportunities in neighborhoods with limited access to other resources.

Utilizing only one to two city blocks, Play Streets is substantially smaller than Sunday Streets events, which use up to 5 miles of city space. The much smaller scope of Play Streets enables more individuals to organize events in their own communities on any day of the week.