SFMTA Our Community Project

Marc Caposino works for Maryland’s Seamon Corporation as the communication and marketing director. Marc Caposino previously served as marketing director with the San Francisco Municipal Transportation Agency.

The San Francisco Municipal Transportation Agency (SFMTA) is comprised of a dedicated workforce that provides more than 700,000 individuals with rides every day. In the mid-2000s, the SFMTA organized an outreach campaign to demonstrate the strong work ethic of agency employees. The Our Community project included profiles of bus, train, and cable car drivers that featured the number of miles they had driven without an accident, how long they had served the city, and additional details about their personal lives. The project also included the agency’s first ever television spot as well as three unique radio commercials and a print campaign implemented throughout the city. The campaign was a resounding success, bringing an unprecedented level of respect to SFMTA drivers. The TV commercial won a local Addy award, and in 2006 Mayor Newsom recognized the successful efforts of the Our Community project.