SFMTA’s Environmentally Friendly Features

A marketing and communications professional, Marc Caposino was an asset to the San Francisco Municipal Transportation Agency. As the company’s marketing director, Marc Caposino led the rebranding efforts of the organization’s identity, carried out community relations plans, and developed award-winning media strategies.

Following the San Francisco earthquake of 1906, the city’s publicly-owned municipal railway was born on December 28, 1912. Commonly referred to as the Muni, the railway was given a new identity as the San Francisco Municipal Transportation Agency (SFMTA) in 1999.

The SFMTA features historic streetcars, rail vehicles, cable cars, and buses that serve an estimated 700,000 passengers each day. Its fleet is among the most environmentally friendly modes of transportation as it uses electricity and biodiesel to power its vehicles. In addition, the electric fleet integrates renewable hydroelectric power from the Hetch Hetchy Dam. Other efforts implemented by the SFMTA to reduce the city’s carbon footprint include building a safer bicycle network, improving its surrounding environment to encourage walking, and installing solar-powered transit stop shelters.


SFMTA Our Community Project

Marc Caposino works for Maryland’s Seamon Corporation as the communication and marketing director. Marc Caposino previously served as marketing director with the San Francisco Municipal Transportation Agency.

The San Francisco Municipal Transportation Agency (SFMTA) is comprised of a dedicated workforce that provides more than 700,000 individuals with rides every day. In the mid-2000s, the SFMTA organized an outreach campaign to demonstrate the strong work ethic of agency employees. The Our Community project included profiles of bus, train, and cable car drivers that featured the number of miles they had driven without an accident, how long they had served the city, and additional details about their personal lives. The project also included the agency’s first ever television spot as well as three unique radio commercials and a print campaign implemented throughout the city. The campaign was a resounding success, bringing an unprecedented level of respect to SFMTA drivers. The TV commercial won a local Addy award, and in 2006 Mayor Newsom recognized the successful efforts of the Our Community project.

SFMTA Manages San Francisco’s Public Transit and Parking

A graduate of California State University, Marc Caposino has proven his skills in marketing and branding. Marc Caposino’s knowledge of marketing communications has enabled him to improve the images of two major transit agencies, one of which was the SFMTA, or San Francisco Municipal Transportation Agency.

The San Francisco Municipal Transportation Agency, also referred to as the SFMTA, was first founded in 1999 by a voter proposition. The transportation agency manages San Francisco’s MUNI, or Municipal Railway, which receives over a half million passengers daily.

In addition to MUNI, the SFMTA is responsible for the activities of the city’s parking and traffic department. This part of the agency oversees the flow of traffic within the city, which includes automobiles, pedestrians, trucks, and bikes.

The department has established certain rules for streamlining San Francisco parking. For example, a carscannot stay in a parking spot for more than 72 hours. After that time, a warning is issued before the car is towed. Even if drivers have a parking permit, the rule is a standard measure. Cars parallel-parked must be no more than a foot and half from the curb and must face in the direction of the traffic flow.